A Brief Company History

Our Story

Austin Party Central opened for business in November, 2000. The company was originally established as a Franchise of True Value Hardware Corporation. True Value’s rental division includes equipment rental stores (operating as Taylor Rental), equipment / party rental stores (operating as Grand Rental Station) and the 100% party store, Party Central. Austin Party Central was the first “ground up” store in the franchise, serving as a template for other Party Central locations.

Richard and Delores Crum, Austin Party Central’s founders, had never worked in, or even utilized a party rental store. With no rental or retail experience, the Crums prepared a comprehensive business plan, designed and constructed a 12,000 square foot South Austin facility, purchased beginning inventory, and Austin Party Central was born.

Recognizing that party rental is an inventory driven business, APC began to expand both the depth (quantity) and breadth (variety) of its inventory. The original warehouse space was quickly outgrown, and by 2004, APC had more than doubled in size. In 2005, Party Central bought its first “large” tent, and committed to owning the product (s) needed to meet customer’s needs and satisfy customer requests. By 2007, APC was utilizing more than 18,000 square feet of additional inventory storage space.

Austin Party Central opened a second Austin location in October, 2008. The second location made Party Central the city’s only multi-location party rental provider. Premiere also redesigned the South showroom, making other improvements and refinements as the brand evolved.

Premiere Tents and EventsIn 2009, Austin Party Central acquired Premiere Tents and events, a company established in 1996 by Dave and Emmy Mathis and operated by Littlefield Hospitality (a division of Littlefield Corporation) from 2001 through 2008. PTE’s acquisition (by Austin Party Central) was consummated on March 31 of that year.

Premiere Party CentralIn January, 2010, Premiere Party Central discontinued its True Value association. The PTE acquisition, and the rebranding of Austin Party Central as Premiere Party Central, coupled with ongoing infrastructure improvements and expansion, elevated Premiere’s position in the Austin and Central Texas party and event rental marketplace.

In April, 2014, Premiere rebranded once again. Recognizing that the “dual brands”, separate invoicing and duplicate orders (Party Central / Tents and Events) was sometimes confusing and often cumbersome for the Event Holder, the decision was made to combine PPC and PTE into a unified brand, Premiere Events with the US patents office registered tagline “Rental Done Right”.

December, 2015 saw Premiere’s second acquisition when Hill Country Event Rentals became a part of the Premiere Events family. Premiere Events Dripping Springs, serving the Texas Hill Country, opened in the official Wedding Capitol of Texas (Dripping Springs) in February, 2016.

The Premiere Events family also operates Premiere Events in College Station. Premiere acquired Party Time, the undisputed Bryan/College Station event rental market leader, in August, 2016. Party Time has been in continuous operation in the BCS community since 1974, and continues to thrive under Premiere’s leadership.

Today’s Premiere is a strong and proven performer in EVERY SEGMENT of the party and event arena. The Premiere family of companies provides a diverse rental inventory, outstanding customer service and cutting edge event rental support.