Welcome to Premiere Events
Our Mission & Values
INTEGRITY & CHARACTER
RELIABLE CUSTOMER SERVICE
POSITIVE CUSTOMER EXPERIENCE
Delivering exceptional value and unparalleled customer service.
OUR MISSION: Rentals Done Right
A Brief Company History
Austin Party Central opened for business in November, 2000. The company was originally established as a Franchise of True Value Hardware Corporation. Austin Party Central was the first “ground up” store in the franchise, serving as a template for other Party Central locations.
Richard and Delores Crum, Austin Party Central’s founders, had never worked in, or even utilized a party rental store. With no rental or retail experience, the Crums prepared a business plan, designed and constructed a 12,000 square foot South Austin facility, purchased beginning inventory, and Austin Party Central was born.
Recognizing that party rental is an inventory driven business, APC began to expand both the depth (quantity) and breadth (variety) of its inventory. The original warehouse space was quickly outgrown, and by 2004, APC had more than doubled in size. In 2005, Party Central bought its first “large” tent, and committed to owning the product (s) needed to meet customer’s needs and satisfy customer requests. By 2007, APC was utilizing more than 18,000 square feet of additional inventory storage space.
Austin Party Central opened a second Austin location in October, 2008. The second location made Party Central the city’s only multi-location party rental provider. Premiere also redesigned the South showroom, making other improvements and refinements as the brand evolved.
In 2009, Austin Party Central acquired Premiere Tents and Events, a company established in 1996 by Dave and Emmy Mathis and operated by Littlefield Hospitality (a division of Littlefield Corporation) from 2001 through 2008. PTE’s acquisition (by Austin Party Central) was consummated on March 31 of that year.
In January, 2010, Premiere Party Central discontinued its True Value association. The PTE acquisition, and the rebranding of Austin Party Central as Premiere Party Central, coupled with ongoing infrastructure improvements and expansion, elevated Premiere’s position in the Austin and Central Texas party and event rental marketplace.
In April, 2014, Premiere rebranded once again. Recognizing that the “dual brands”, separate invoicing and duplicate orders (Party Central / Tents and Events) was sometimes confusing and often cumbersome for the Event Holder, the decision was made to combine PPC and PTE into a unified brand, Premiere Events with the US patents office registered tagline “Rental Done Right”.
December, 2015 saw Premiere’s second acquisition when Hill Country Event Rentals became a part of the Premiere Events family. Premiere Events Dripping Springs, serving the Texas Hill Country, opened in the official Wedding Capitol of Texas (Dripping Springs) in February, 2016 and closed four years and four months later, amidst the 2020 COVID-19 Pandemic.
The Premiere Events family also operates Premiere Events in College Station. Premiere acquired Party Time, the undisputed Bryan/College Station event rental market leader, in August, 2016. Party Time has been in continuous operation in the BCS community since 1974, and continues to thrive under Premiere’s leadership.
Today’s Premiere is a strong and proven performer in EVERY SEGMENT of the party and event arena. The Premiere family provides diverse rental inventory, unparalleled customer service and caring, conscientious event rental support. We welcome team members, clients and customers of every race, religion and creed, and strive to serve all who enter our doors with courtesy and respect. We welcome you to experience Premiere, and the Premiere difference, for yourself.
A Look at Our Philosophy
Premiere Events is a customer driven business that recognizes the importance of both internal (Team members) and external (customers) stake holders, and seeks to always act in the best interests of both groups.
We contend that Premiere represents the Austin – Central Texas market’s best party and event rental value and endeavor to live up to that claim. Premiere is profit-motivated, people focused, service driven and results oriented. We believe that our success is directly attributable to putting “people” first . . . to building and maintaining positive, mutually beneficial team member and external customer relationships.
The primary tenants of Premiere’s business philosophy are simple. First, each individual member of the Premiere team, and every external customer, is treated with dignity and respect. There is no place in our business model for rude, insulting or disrespectful behavior. Second, we are appreciative of our team members and of our customers. We strive to express that appreciation in a variety of ways, and seek to ensure that neither our Valued Customers or Team Members are ever taken for granted.
We are, to the maximum extent possible and consistent with sound business practice, accommodating to our customers and to members of the Premiere team. We are flexible, within the limits of established policy and procedure (designed to ensure fair and equitable treatment), when team members or customers have problems, issues or unforeseen circumstances. Our customers understand and appreciate that Premiere will go the extra mile for them. That “extra mile” may involve purchasing special inventory, dealing with difficult delivery requirements or set up parameters, locating and recommending external resources to satisfy unusual requests or meet specific needs. Regardless of the challenge, Premiere is committed to finding solutions that help our external customers successfully execute their events. We strive for consistent, dependable and reliable performance and zealously guard our reputation within the community and the industry. Excellence is our standard, for individual and company performance.
TRUST is a vital component of all human relationships. Loyal customers stay “true” because their Trust and been earned and maintained over time. Loyal customers believe that a business and its owners, managers and employees will DO THE RIGHT THING on their behalf. Loyal Customers have trust and confidence that a business will do what it says it will do, honor its commitments and stand by its promises. Premiere is grateful to its loyal customers and thankful for their Trust in us.
Finally, customers will bring their business to and keep their business with the company and the people who CARE about them. Remember . . . “People don’t care how much you know until they know how much you care”. It is not enough to say “we care about the customer”. No business would say otherwise. But concern must be demonstrated, not just talked about. The customer’s problems are our problems, and solving the customer’s problems is an important way to show that we are Caring Professionals.