Delores Crum, CERP

President & Chief Culture Officer


A Little More About Delores…

With her family, Delores Crum, CERP, owns the Premiere’s wedding and event rental companies . Founded in November, 2000, by Delores and her husband Richard, Premiere has become a leading party and event rental provider. Nationally recognized and frequently honored for its work, Premiere provides full-service rental and related support to Event Professionals and Individual Event Holders. Delores describes her organizational role as providing overall company leadership, helping chart the Premiere course and setting Premiere’s general direction. As President and Chief Culture Officer, Delores is the “glue” that holds the Premiere family together.

Delores is involved with and supportive of the Events Community. She has served as ILEA-Austin president and was the first-ever inductee into the ILEA-Austin Hall of Fame. Delores has held 5 different roles on the NACE-Austin Board and has received multiple “Member of the Year” honors. Past president of the Texas Rental Association, in 2007 Delores became the second female to ever hold that office. Delores was twice named TRA “Person of the Year” and named Region IV Rental Person of the Year as well. Nationally, Delores Crum has served as a Foundation Trustee for the American Rental Association and on the ARA PAC Council. Delores was awarded ARA’s highest honor, outside of induction into the Rental Hall of Fame, when she accepted the “Volunteer Service Award” at the 2016 ARA Rental Show. Ms. Crum is a member of the American Rental Association Board and holds national NACE office as a Foundation of NACE (FON) Trustee. Delores has also served on the Wedding Association of the Brazos Valley Board, and as 2020 President of that organization.

Delores has 3 passions – work, travel and philanthropy. Wine, she admits, is a very close 4th . A self-proclaimed work-aholic, Type AAA personality, Delores loves being productive, innovative and helpful in the Premiere context. Delores and Richard have visited all 50 US Capitol cities, all 10 Canadian Provincial Capitals and 20 foreign countries. Seeing as many European Capitals as time allows is next on their bucket list. Delores and Premiere are passionate in their supportive of numerous local charitable groups. Delores is a Board member for Bryan-College Station Voices for Children (CASA) of the Brazos Valley and serves on the Community Council of Ronald McDonald House Charities of Central Texas. More about Premiere’s charitable giving priorities and policies can be found elsewhere on this site.

Mrs. Crum is also a published author. Her debut book, Simple Success Strategies: Live the Live you Deserve was published in January, 2019. In 2021, Delores published Magic, Money and Meaning: Crafting a Prosperous and Purposeful Life. Both books are available at